@dietcoke
diet coke has been my favorite brand i have worked on so far.
diet coke's tov walks a fine line between sassy & snarky. right away, It was a natural fit for my own comedic pov. plus, i really do drink a lot of diet coke.
when it came to our instagram and twitter feeds, my goal was to create the most humorous content a coke brand could make. and, as you'll see, i fizzing nailed it.
omg!
how'd this
soda's twitter get so good?
basically, we were relatable and funny af.
​
we solidified our signature sassy social tov.​
we made everything way more fun,
from waking up to working from home
we connected with our community
& celebrated with our besties.
we jumped into real-time conversations
with our takes on trending tweets.
we even took risks...
for, like, the first time ever.
​
designer memes
another way we expanded our content for @dietcoke was exploring my home planet:
the world of memes.
​
but we wanted to serve up a little fizzing more than basic lo-fi memes...
our besties needed
designer memes.
